Powerwriting: The Hidden Skills You Need to Transform Your Business Writing

The real secret of success in business writing happens before the first word reaches the page. Nearly all business writing aims to bring about some kind of change in the reader - of perception or behaviour or both. Good, persuasive wording helps, but on its own it's not enough. For your business writing to work, you need to use an additional set of less obvious, but equally important skills before your fingers touch the keyboard... so what you do write is always effective and absolutely right for the purpose. In Powerwriting, business communication expert Suzan St Maur reveals those hidden skills and shows you how to use them for business writing that's powerfully successful - whatever your objectives.Suzan st Maur is the author of 'Powerwriting: The Hidden Skills You Need to Transform Your Business Writing' with ISBN 9780273659068 and ISBN 0273659065.