4565543
9781584710783
Power Of Retail Branding Innovative Marketing Strategies For Achieving BrandPower
by Paul, Carole, Winders, Arthur A., Winters, Peggy Fincher
369689
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About this item
- Condition: Good
- Provider: StVincentCharity Contact
- Provider Rating: 95%
- Ships From: Eugene, OR
- Shipping: Standard
- Comments: DUST JACKET HAS SOME MINOR SHELF WEAR BUT BOOK REMAINS IN GOOD READABLE CONDITION. hardcover 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.
Product details
- ISBN-13: 9781584710783
- ISBN: 1584710780
- Publication Date: 2005
- Publisher: Visual Reference Publications, Incorporated
AUTHOR
SUMMARY
Retailers of every format now know that retail power is brand power. To maintain a competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, the customer as a brand. This book provides innovative marketing strategies.Paul, Carole is the author of 'Power Of Retail Branding Innovative Marketing Strategies For Achieving BrandPower', published 2005 under ISBN 9781584710783 and ISBN 1584710780.
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