4993363
9780844234182
'Ray Jutkins writes as he teaches - his ideas are rapid fire, to the point and organized so they can be used today to improve your business. There are a lot of theory books on direct marketing; Ray Jutkins has come up with the practical one.' -Howard E. FloodJutkins, Ray is the author of 'Power Direct Marketing' with ISBN 9780844234182 and ISBN 0844234184.
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