Power Copywriting Dynamic New Communications Techniques to Help You Sell More Products and Services

Arm yourself with these powerful sales-building techniques -- more than 60 easy-to-use Power Communication Rules from wordsmith Herschell Gordon Lewis. Learn how to generate emotion at the right time; cut through buyer skepticism; use the most powerful words to put your product in its best light; know when and where not to use "free" to increase profits -- plus hundreds of other ways to sell more of your product.Lewis, Herschell Gordon is the author of 'Power Copywriting Dynamic New Communications Techniques to Help You Sell More Products and Services' with ISBN 9780850131871 and ISBN 0850131871.