3743902
9780471619970
How to Think Like a Manager: The Art of Managing for the Long Run. THE FOUNDATIONS OF MANAGEMENT. Managing People: The R Factor. Quantitative Tools: Numbers as the Fundamental Language of Business. Managerial Economics: Guidelines for Choices and Decisions. THE FUNCTIONS OF A BUSINESS. Accounting and Management Decision Making. Financial Management: Optimizing the Value of the Firm. Marketing Management: Becoming a Market-Driven Company. Human Resource Management: Competitive Advantage Through People. The Strategic Use of Information Technology. Operations Management: Productivity and Quality Performance. Strategic Management. CONCLUSION. The Role of Business in a Democratic Society. Notes. Index.Collin, Eliza G. is the author of 'Portable MBA' with ISBN 9780471619970 and ISBN 0471619973.
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