1406248
9781555420987
Polls and Surveys Understanding What They Tell Us
by Bradburn, Norman M., Sudman, Seymour
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Product details
- ISBN-13: 9781555420987
- ISBN: 1555420982
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
1. Polling the Public: Purpose and Process2. Growth of Public Opinion Polling3. Proper and Improper Uses of Surveys4. The Organizations That Do the Polling5. How Information Is Collected6. How Respondents are Selected7. Asking the Question: How Wording Affects Response8. What Do the Answers Mean?9. Understanding Sources of Error10. Should Polls Be Banned?11. Effects of Polls on Elections, Governments, Business, and MediaGlossaryReferencesIndexBradburn, Norman M. is the author of 'Polls and Surveys Understanding What They Tell Us' with ISBN 9781555420987 and ISBN 1555420982.
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