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9780333689523

Politics of Marketing the Labour Party

Politics of Marketing the Labour Party
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Product details

  • ISBN-13: 9780333689523
  • ISBN: 0333689526
  • Publication Date: 2005
  • Publisher: Palgrave Macmillan

AUTHOR

Wring, Dominic

SUMMARY

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognised the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair.Wring, Dominic is the author of 'Politics of Marketing the Labour Party ', published 2005 under ISBN 9780333689523 and ISBN 0333689526.

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