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9780321100405
1. Introduction. 2. The Context. The Constitutional Framework. Congressional Districts. Partisan Gerrymandering. Racial Gerrymandering. States as Electoral Units. Election Laws. Political Parties. Social and Political Contexts. 3. Congressional Candidates. The Incumbency Factor. Measuring the Value of Incumbency. The Vanishing Marginals. Sources of the Incumbency Advantage. The Institutional Characteristics of Congress. Changes in Voting Behavior. Constituency Service. The Variability of the Incumbency Advantage. Discouraging the Opposition. Money in Congressional Elections. The Connection Between Money and Success. Why Campaign Money Is More Important to Challengers. The Career in the District. Motivating Challengers. 4. Congressional Campaigns. Campaign Money. Political Action Committees. Party Money. Self-Financing by Candidates. Fundraising Tactics. Campaign Organizations. Campaign Strategies. Campaign Media. Personal Campaigning. Campaign Messages. Challengers' Campaigns. Going Negative. Incumbents' Campaigns. Candidates for Open Seats. Senate Campaigns. "Voter Education" and "Issue Advocacy" Campaigns. Concluding Observations. 5. Congressional Voters. Turnout in Congressional Elections. Partisanship in Congressional Elections. Alternative Interpretations of Party Identification. Partisanship and Voting. Information and Voting. Recall and Recognition of Candidates. Contacting Voters. The Effects of Campaign Spending. Models of Voting Behavior. Evaluating Incumbents. WinniJacobson, Gary C. is the author of 'Politics of Congressional Elections', published 2004 under ISBN 9780321100405 and ISBN 0321100409.
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