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9780719063077

Political Marketing Revolution Transforming The Government Of The Uk

Political Marketing Revolution Transforming The Government Of The Uk
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Product details

  • ISBN-13: 9780719063077
  • ISBN: 0719063078
  • Publication Date: 2004
  • Publisher: Manchester University Press

AUTHOR

Lees-Marshment, Jennifer

SUMMARY

The author discusses how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence.Lees-Marshment, Jennifer is the author of 'Political Marketing Revolution Transforming The Government Of The Uk', published 2004 under ISBN 9780719063077 and ISBN 0719063078.

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