Planned Giving Essentials A Step-By-Step Guide to Success

Whether experienced or novice to the world of charitable fundraising,Planned Giving Essentials, Second Editionis the premier resource that will provide all you need for successful development of your planned giving programs. TheSecond Editionintroduces you to new concepts, new interpretations of older concepts as they have evolved, changes in existing tax laws, and the significant ways society, itself, is changing. From the basic principles and practices, to implementation, nowhere will you find a more comprehensive discussion of today's and tomorrow's emerging trends and their impact.WithPlanned Giving Essentials, Second Edition, you will learn:- The history, purpose, and characteristics of not-for-profit organizations- How a planned giving program can be started easily on a modest budget- What the difference are between planned giving and cash fund raising- How planned giving fits into the total fund raising plan- Practical approaches for implementing the numerous activities required to start a planned giving program- When to ask for help and how to get it, the advantages of teamwork, key terms, types of giftsBarrett, Richard D. is the author of 'Planned Giving Essentials A Step-By-Step Guide to Success', published 2002 under ISBN 9780834219052 and ISBN 0834219050.