Pims Principles Linking Strategy to Performance

Robert D. Buzzell is Sebastian S. Kresge Professor of Marketing at the Harvard Business School and a trustee of the Strategic Planning Institute. He also serves as a director of Chelsea Industries; General Nutrition, Inc.; United States Shoe Corporation; and VF Corporation. Bradley T. Gale is the Managing Director and CEO of the Strategic Planning Institute and PIMS Associates, its consulting subsidiary. He formerly taught microeconomic theory, industrial organization economics, and econometrics at the University of Massachusetts.Buzzell, Robert D. is the author of 'Pims Principles Linking Strategy to Performance' with ISBN 9780029044308 and ISBN 0029044308.