5283544
9780789032591
Pharmaceuticals--where's the Brand Logic? Branding Lessons and Strategy
by Moss, Giles David
72212
About this item
- Condition: New
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: New- We ship from multiple locations. We ship Daily. Prompt customer service. 27
72212
About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780789032591
- ISBN: 0789032597
- Publication Date: 2007
- Publisher: Taylor & Francis Group
AUTHOR
SUMMARY
Moss discusses the application of current consumer branding theory to pharmaceutical marketing. He pulls information from fast moving consumer goods research and applies it to branding in multiple levels within the industry, including the industry brand, the corporate brand, the franchise brand and the global and local product brand.Moss, Giles David is the author of 'Pharmaceuticals--where's the Brand Logic? Branding Lessons and Strategy', published 2007 under ISBN 9780789032591 and ISBN 0789032597.
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