5283543
9780789032584
Pharmaceuticals--where's the Brand Logic? Branding Lessons and Strategy
by Moss, Giles David
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780789032584
- ISBN: 0789032589
- Publication Date: 2007
- Publisher: Taylor & Francis Group
AUTHOR
SUMMARY
Moss discusses the application of current consumer branding theory to pharmaceutical marketing. He pulls information from fast moving consumer goods research and applies it to branding in multiple levels within the industry, including the industry brand, the corporate brand, the franchise brand and the global and local product brand.Moss, Giles David is the author of 'Pharmaceuticals--where's the Brand Logic? Branding Lessons and Strategy', published 2007 under ISBN 9780789032584 and ISBN 0789032589.
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