Pharmaceutical Marketing Principles, Environment, and Practice

Dr. Mickey Smith is Director of the Center for Pharmaceutical Marketing and Management at the University of Mississippi School of Pharmacy. Dr. E. M. "Mick" Kolassa is the coordinator of the program in pharmaceutical marketing and management research in the Research Institute of Pharmaceutical Sciences at the University of Mississippi Dr. Greg Perkins is Senior Vice President of Global Regulatory Systems at Solvay Pharmaceuticals Dr. Bruce Siecker is President of Business Research, Inc.Smith, Mickey C. is the author of 'Pharmaceutical Marketing Principles, Environment, and Practice' with ISBN 9780789015822 and ISBN 078901582X.