Persuasion

Ever wondered what it's like to get people to do whatever you want, whenever you want?We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?No, it's the art of persuasion and you can learn it too.Based on years of analysing the behaviours and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion - the ultimate way to achieve success in work and life.A rare 'self-help' book - marvellously readable and fun. Hugely to be recommended.Jilly CooperAn indispensable handbook for all of us who need to get other people to do what we want.Sir Antony Jay, co-creator and writer of BBC's Yes MinisterPersuaded? We were. Buy it.Management Today magazine (voted "best of its kind")Borg, James is the author of 'Persuasion' with ISBN 9780273712992 and ISBN 0273712993.