5081978
9780742536746
Persuasion Messages, Receivers, And Contexts
by Rogers, William
114419
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- Comments: Persuasion: Messages, Receivers, and Contexts covers key topics-such as ethics and deception, audience analysis, nonverbal communication, and culture-and shows students how to develop critical skills as senders and receivers of persuasive messages. The text presents contemporary research in an accessible and engaging format for students, while also encouraging them to apply persuasion principles and theories to real-world case studies like campaigns and Goods coverage. Students are also guided to develop sk
Product details
- ISBN-13: 9780742536746
- ISBN: 0742536742
- Publication Date: 2006
- Publisher: Rowman & Littlefield Pub Inc
AUTHOR
SUMMARY
William Rogers is adjunct assistant professor in the Department of Media Studies at Queens College, CUNY, and in the Department of Speech Communication and Theatre Arts at Queensborough Community College, CUNY.Rogers, William is the author of 'Persuasion Messages, Receivers, And Contexts', published 2006 under ISBN 9780742536746 and ISBN 0742536742.
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