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9780415322232

Persuasion in Advertising

Persuasion in Advertising
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Product details

  • ISBN-13: 9780415322232
  • ISBN: 0415322235
  • Edition: 1
  • Publication Date: 2004
  • Publisher: Routledge

AUTHOR

O'Shaughnessy, John

SUMMARY

John O'Shaughnessy is Professor Emeritus of Business at Columbia University and Senior Associate of the Judge Institute of Management studies at the University of Cambridge.O'Shaughnessy, John is the author of 'Persuasion in Advertising', published 2004 under ISBN 9780415322232 and ISBN 0415322235.

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