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How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. This text analyses the process of influence itself and sets it within the context of groups.Moscovici, Serge is the author of 'Perspectives on Minority Influence', published 2009 under ISBN 9780521056380 and ISBN 0521056381.
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