2039730
9780750677998
"Outstanding! Bernard Marr has drawn on the top pioneers and experts in intellectual capital to provide an indispensable resource for investors and executives." -Verna Allee, author of The Future of Knowledge: Increasing Prosperity through Value Networks "This book sets a standard for management thinking now and into the future." - Professor James Guthrie, Faculty of Economics and Business, The University of Sydney, Australia "For many, intellectual capital remains a fad-ridden minefield. Bernard Marr negotiates a route through the distracting complications to prove that intellectual capital is the essence of modern business." - Stuart Crainer, Editor, Financial Times Handbook of Management, Editorial Fellow, London Business School "...the first systematic and scientific approach on the way to elucidate the concept of intellectual capital and on the critical process of deploying intangible assets to establish and sustain competitive advantages." - Dr. José Ma. Viedma Martí, President of Intellectual Capital Management Systems and Professor of Business Administration at Polytechnic University of Catalonia This book provides valuable insights for absolute IC-beginners as well as for IC-pioneers, like myself, and I highly recommend it to all who are interested in leveraging their company's, regions or nations value creating potential." - Dr. Ante Pulic, Professor of Finance, University of Zagreb, Croatia Perspectives on Intellectual Capital bridges the disciplinary gaps and facilitates knowledge transfer across disciplines, featuring views on intellectual capital from the fields of accounting, strategy, marketing, human resource management, operations management, information systems, and economics. It also offers interdisciplinary views on intellectual capital from the perspectives of public policy, knowledge management and epistemology. By analyzing the various perspectives, Editor Bernard Marr is able to present a truly comprehensive understanding of what intellectual capital is, including the "state of the art" thinking about it in each discipline, the common key trends, and the trajectories for future developments, learning, and practice. Contributors include: David Teece, Goran Roos, Baruch Lev, Sudi Sudarsanam, Jan Mourtisen, Leif Edvinsson, and JC Spender. Bernard Marr is a Research Fellow in the Centre for Business Performance at Cranfield School of Management, UK, and Visiting Professor, University of Basilicata, Italy.Marr, Bernard is the author of 'Perspectives On Intellectual Capital', published 2004 under ISBN 9780750677998 and ISBN 0750677996.
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