Personality and Interpersonal Communication

Should studies of personality be central to communication research? Should the usefulness of the individual differences approach to interpersonal communication be questioned? McCroskey and Daly -- while not negating the value of situational research -- stress the importance of communication research which focuses on individual differences, particularly personality-type differences. They consider historical and theoretical perspectives, communication orientations, social orientations and information processing orientations. In addition, they present concise and analytical summaries of an extensive body of theory and research. This valuable work will show those who tend to overestimate the influence of the situation that the person is also a critical part of the communication equation.McCroskey, James C. is the author of 'Personality and Interpersonal Communication', published 1987 under ISBN 9780803926462 and ISBN 0803926464.