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45785859

9783631561034

Personalisierungsstrategien im E-Commerce: Die Webloganalyse als Instrument der Personalisierung im Rahmen des eCRM (Informationsmanagement und strategische Unternehmensführung) (German Edition)

Personalisierungsstrategien im E-Commerce: Die Webloganalyse als Instrument der Personalisierung im Rahmen des eCRM (Informationsmanagement und strategische Unternehmensführung) (German Edition)
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Product details

  • ISBN-13: 9783631561034
  • ISBN: 3631561032
  • Publication Date: 2006
  • Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften

AUTHOR

Thomas Mayer

SUMMARY

Thomas Mayer is the author of 'Personalisierungsstrategien im E-Commerce: Die Webloganalyse als Instrument der Personalisierung im Rahmen des eCRM (Informationsmanagement und strategische Unternehmensführung) (German Edition)', published 2006 under ISBN 9783631561034 and ISBN 3631561032.

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