4644219
9781422101544
Paul J. H. Schoemaker is Research Director of Wharton's Mack Center for Technological Innovation, and founder and Chairman of Decision Strategies International, Inc. George S. Day is the Geoffrey T. Boisi Professor of Marketing and Codirector of the Mack Center for Technological Innovation at the Wharton School, University of Pennsylvania.Day, George S. is the author of 'Peripheral Vision Detecting the Weak Signals that Will Make or Break Your Company', published 2006 under ISBN 9781422101544 and ISBN 1422101541.
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