Penguin Handbook

Preface. I. COMPOSING IN A VISUAL ERA. Introduction: Writing for Different Purposes in Different Media. 1. The Rhetorical Situation. a. The rhetorical triangle. b. A writer's audience. c. A writer's ethos. d. A writer's purpose. 2. Words, Images, and Graphics. a. Multimedia writing. b. Communicating with words, images, and graphics. c. Where images and graphics work best. d. Where words work best. II. PLANNING, DRAFTING, AND REVISING. 3. Planning and Drafting. a. Establish your goals. b. Explore your topic. c. Write a working thesis. d. Plan a strategy. e. Compose a draft. f. Write as a member of a team. g. Stay organized. 4. Composing Paragraphs. a. Focus your paragraphs. b. Organize your paragraphs. c. Make your paragraphs coherent. d. Consider paragraph length. e. Link across paragraphs. f. Write effective beginning and ending paragraphs. 5. Rewriting, Editing, and Proofreading. a. Switch from writer to reader. b. Learn strategies for rewriting. c. Respond to other writers' drafts. d. Edit for particular goals. e. Proofread carefully. f. Learn to edit the writing of others. III. WRITING IN COLLEGE AND BEYOND. 6. Critical Reading and Viewing. a. Two kinds of reading and viewing. b. Critical reading. c. Verbal fallacies. d. Critical viewing. e. Visual fallacies. 7. Analyzing Verbal and Visual Texts. a. The aim of analysis. b. Analyze the context and the text. c. Develop and organize a rhetorical analysis. d. Sample rhetorical analysis. e. Analyze images and other kinds of visual texts. 8. Writing to Reflect. a. Find a reflective topic. b. Identify a focus. c. Develop a response. d. Sample reflective essay. e. A reflective magazine article. f. A reflective Weblog. 9. Writing to Inform. a. Find an informative topic. b. Narrow your topic and write a thesis. c. Develop and organize your ideas. d. Sample informative essay. e. An informative brochure. f. Business letters, emails, and memos. g. Reports. 10. Writing to Persuade. a. Find an arguable topic. b. Make an arguable claim. c. Develop and organize good reasons. d. Sample proposal argument. e. A persuasive Web site. f. A persuasive letter of application and resume. IV. DESIGNING AND PRESENTING. 11. Design Basics. a. Create visual relationships. b. Make similar items looks similar. c. Make different items look different. d. Understand type styles. 12. Illustrations, Tables, and Charts. a. Illustrations. b. Image editors. c. Formats and printers. d. Tables. e. Charts and graphs. 13. Verbal and Visual Presentations. a. Plan a presentation. b. Design effective visuals. c. Deliver a presentation with visuals. 14. Writing for the Web. a. Plan a Web site. b. Define specific goals. c. Design for the Web. V. RESEARCHING. 15. Planning Your Research. a. Analyze the research task. b. Set a schedule. c. Find a topic that intereFaigley, Lester is the author of 'Penguin Handbook', published 2005 under ISBN 9780321273765 and ISBN 0321273761.