Payback Reaping the Rewards of Innovation

"Payback is filled with ideas and methods that can help any company create new products and services that deliver maximum profit, and also bring benefits to its brand, relationships, and organization. Samsung has used these approaches to innovation to achieve remarkable organic growth and become one of the world's leading brands."-Jong-Yong Yun, Vice Chairman and CEO, Samsung Electronics"It's refreshing to see a book that brings the innovation debate so firmly back to the issue of determining and executing on the right business model. Andrew and Sirkin provide deep insights into driving financial returns from innovation."-Henning Kagermann, Chairman of the Executive Board and CEO, SAP AG"There's no question that Andrew and Sirkin understand that the real focus of every company's innovation strategy should be sustainable business growth. Or, said more simply, the book is about making more money every year from your innovation efforts. The authors provide a clear road map that will help managers avoid the pitfalls that others have fallen into, while providing a great vision to substantially improve results. Payback is a book for leaders."-Stephen David, Senior Vice President and CIO (retired), Procter & Gamble, and creator of P&G's global innovation network"Payback provides a way to think about innovation as a management process, rather than as a mysterious creative activity. The authors demonstrate that a lack of good ideas is rarely an impediment to successful innovation; lack of leadership and good management too often is."-Jarkko Sairanen, Vice President, Corporate Strategy, Nokia"Innovation is the competitive weapon of the 21st century. Those who master it will out perform those who don't. Andrew and Sirkin provide a systematic approach for dramatically improving your organization's innovativeness. A must read ... before your competitors do!"-J. Bruce Harreld, Senior Vice President, Marketing & Strategy, IBMAndrew, James P. is the author of 'Payback Reaping the Rewards of Innovation', published 2007 under ISBN 9781422103135 and ISBN 1422103137.