150466
9780393960228
The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.Frank, Robert H. is the author of 'Passions Within Reason', published 1988 under ISBN 9780393960228 and ISBN 0393960226.
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