Parenting, Inc.

"In Parenting, Inc., Pamela Paul uncovers how, over the past generation, the parenting industry has convinced parents that they cannot trust their children's health, happiness, and success to themselves. From the statistically warped warning labels touting deluxe car seats to the booming supply of baby consultants charging hundreds of dollars, parents are assaulted by a whirligig of marketing hype, social pressure, and celebrity expertise, transforming the way they raise their children." "Paul's behind-the-scenes examination helps parents find their own way. She interviews educators, psychologists, doctors, and parents to reveal the developmental effects of excessive nursery gear and "screen" time, overstuffed toys, structured activities, and luxury labels. Talking to entrepreneurs and marketing executives, she discovers how companies gin up product endorsements and prey on parents' needs, fears, and desires."--BOOK JACKET.Paul, Pamela is the author of 'Parenting, Inc.', published 2008 under ISBN 9780805082494 and ISBN 0805082492.