167003

9780195089424

Packaging the Presidency A History and Criticism of Presidential Campaign Advertising

Packaging the Presidency A History and Criticism of Presidential Campaign Advertising
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  • Comments: 3. Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through Goodsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about pol

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  • ISBN-13: 9780195089424
  • ISBN: 0195089421
  • Edition: 3
  • Publication Date: 1996
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Jamieson, Kathleen H.

SUMMARY

Jamieson, Kathleen H. is the author of 'Packaging the Presidency A History and Criticism of Presidential Campaign Advertising', published 1996 under ISBN 9780195089424 and ISBN 0195089421.

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