1344754
9781566768016
The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward. Included are extended case studies to create an interesting, informative and understandable read, and detailed flow charts to explain concepts.DeMaria, Kristine is the author of 'Packaging Development Process A Guide for Engineers and Project Managers' with ISBN 9781566768016 and ISBN 1566768012.
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