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9780756788025

Origin of Brands: Discover the Natural Laws of Product Innovation And Business Survival

Origin of Brands: Discover the Natural Laws of Product Innovation And Business Survival
$62.05
$3.95 Shipping
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Product details

  • ISBN-13: 9780756788025
  • ISBN: 0756788021
  • Publication Date: 2004
  • Publisher: Harper Collins

AUTHOR

Laura Ries, Al Ries

SUMMARY

Al Ries and his daughter and partner, Laura Ries, are marketing consultants. Their Atlanta firm is Ries & RiesLaura Ries is the author of 'Origin of Brands: Discover the Natural Laws of Product Innovation And Business Survival', published 2004 under ISBN 9780756788025 and ISBN 0756788021.

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