Organic, Inc. Natural Foods and How They Grew

UPDATED WITH A NEW AFTERWORD BY THE AUTHOR "A book that will alter the way we think about what we eat and the business forces that shape what we eat."--Ken Auletta Everybody's going organic! But where did this craze for organic food come from and how did it manage to win a seat at the nation's table? What is organic food? Is it really better for you? And why are so many of us buying it? In ""Organic, Inc., "" business writer Samuel Fromartz looks at organic food's anti-industrial origins, its unlikely innovators, and its classic conundrum of free-market triumph--in which a booming industry ultimately risks betraying its founding ideals. A primer on the business and culture of food, ""Organic, Inc., "" tells the fascinating tale of the newest trend in American consumption. "Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."--"San Francisco"" Chronicle" "A fair and needed history of the booming and feuding industry."--"Des Moines Register" Samuel Fromartz is a business journalist who has written for "Fortune", "Business Week", and "Inc". This is his first book. He lives in Washington, DC.Fromartz, Samuel is the author of 'Organic, Inc. Natural Foods and How They Grew', published 2007 under ISBN 9780156032421 and ISBN 0156032422.