1329768
9780471132271
Orchestrating Success Improve Control of the Business With Sales and Operations Planning
by Ling, Richard C., Goddard, Walter E.
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About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 78%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780471132271
- ISBN: 0471132276
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.Ling, Richard C. is the author of 'Orchestrating Success Improve Control of the Business With Sales and Operations Planning' with ISBN 9780471132271 and ISBN 0471132276.
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