Opt-In Marketing Increase Sales Exponentially with Consensual Marketing

7 proven steps for getting customers to "opt-in" to your marketing CAN-SPAM and Do Not Call legislation, coupled with declining marketing response rates, are leading customers and prospects to opt out of unsolicited and untargeted communications at alarming rates. As a marketer, it's time for you to act! Opt-In Marketing introduces the Consensual Marketing SM Opt-In Process (CMO), one of the most powerful methodologies ever developed for engaging your customers in unprecedented levels of dialogue and information sharing. CMO will enable your marketing efforts to provide powerful, timely, and relevant messages as defined by the customer! Results are astonishing: "HP has seen marketing waste cut by 50% or more. Moreover, program results have improved by 3 times or more. In very controlled programs response rates have been 30%!" Garry Dawson, Manager, Marketing Communications Strategy, Hewlett-Packard "Customers spend more time filtering and editing out messages than they do responding to them. Consensual Marketing is the only answer. It gives the participant the power to create their own speed and rhythm of dialogue and gives them value for every move they make." David Sable Vice Chairman and President Worldwide Operations, Wunderman Opt-in Marketing will show you how to transform your marketing program from a one-way push model to an interactive dialogue--one that acts upon your customers' individual preferences, provides value as your customer defines it, and dramatically increases the ROI and revenue of your marketing efforts. Opt-In Marketing shows you step-by-step how to engage your customers in an unprecedented exchange of information and value. Companies who have implemented this powerful Consensual Marketing SM Opt-In Process have achieved: bull; bull;Double digit response rates bull;Minimum 15% reduction in marketing waste bull;Minimum 21% increase in sales bull;Minimum 15% increase in customer satisfaction bull;100% increase in field follow-up to leads In this classic how-to book, direct marketing pioneer Ernan Roman and senior partner Scott Hornstein introduce the groundbreaking, seven-step Consensual Marketing Opt-In (CMO) Process. This methodology arms you with the ability to transform your marketing program from a one-way push model to an interactive dialogue--learning who is responsible for specific decisions, discovering how to reach them directly, and only then determining what information they need (along with how and when they need it). You replace interruptive, unsolicited customer communications with messages your customers have actively solicited, and from which they have learned to expect value. The seven-step process in Opt-In Marketing will show you how to significantly increase the effectiveness of every aspect of your marketing process as you: Step 1 - Focus on the customer relationship and increase your profitability--now and over time Step 2 - Implement Voice of Customer Research to learn your customers' messaging and communication needs and preferences Step 3 - Integrate media and message with precision and relevance Step 4 - Get real about e-marketing by maximizing your customers' Internet experience Step 5 - Establish customer care as an essential competitive differentiator Step 6 - Use market-proven metrics to drive continuous improvement at each level Step 7 - Implement CMO using two valuable, easy-to-follow checklists IBMRoman, Ernan is the author of 'Opt-In Marketing Increase Sales Exponentially with Consensual Marketing', published 2004 under ISBN 9780071435284 and ISBN 007143528X.