143672
9780761923572
Optimal Database Marketing Strategy, Development, and Data Mining
by Drozdenko, Ronald G., Drake, Perry D.
512607
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About this item
- Condition: Very Good
- Provider: gotextbooks sales Contact
- Provider Rating: 61%
- Ships From: Little Rock, AR
- Shipping: Standard
496390
List Price
Discount
90% Off
You Save
$93.00
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 78%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780761923572
- ISBN: 0761923578
- Publication Date: 2002
- Publisher: Sage Pubns
AUTHOR
SUMMARY
Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake DirectDrozdenko, Ronald G. is the author of 'Optimal Database Marketing Strategy, Development, and Data Mining', published 2002 under ISBN 9780761923572 and ISBN 0761923578.
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