20948485

9783642084591

Optimal Bundling: Marketing Strategies for Improving Economic Performance

Optimal Bundling: Marketing Strategies for Improving Economic Performance
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  • ISBN-13: 9783642084591
  • ISBN: 3642084591
  • Edition: 1st Editio
  • Publication Date: 2010
  • Publisher: Springer

AUTHOR

Fuerderer, Ralph, Herrmann, Andreas, Wuebker, Georg

SUMMARY

Fuerderer, Ralph is the author of 'Optimal Bundling: Marketing Strategies for Improving Economic Performance', published 2010 under ISBN 9783642084591 and ISBN 3642084591.

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