205819
9780072872699
Operations Management: Contemporary Concepts and Cases, Second Edition is an ideal book for the professor who wishes to use a short text with cases, or who would like to have a book priced low enough to permit the luxury of adding additional reading materials to a core concepts book. . This book employs a crossfunctional perspective, making it appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make it attractive for the cross-functional curriculum since those courses often require the student to purchase more than one text.The cases offer variety in length and rigor; with several of which are from Harvard and Darden. This variety makes the book appropriate for both undergraduates and MBA students. The student CD-ROM, which is packaged with the book, is an interactive learning tool and brings the material to life.Schroeder, Roger G. is the author of 'Operations Management Contemporary Concepts and Cases' with ISBN 9780072872699 and ISBN 0072872691.
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