Open-question Selling Unlock Your Customer's Needs to Close the Sale... by Knowing What to Ask and When to Ask It

ASK, AND YOU SHALL SELL. How do you convince customers that you have what they're looking for? Good question. The answer, according to top consultants Jeff and Val Gee, is knowing the right questions to ask. In any relationship, back-and-forth communication encourages a free exchange of ideas, opinions, problems, and needs-and leads to mutual understanding and real solutions. But how do you get your clients to open up? It's easy-with OPEN Question Selling. It's a proven, step-by-step technique that you can put into action immediately, in any situation, to build strong connections-and sell your products and services. Master the 4 OPEN Questions: OPERATIONAL QUESTIONS help you understand your clients' situation. PROBING QUESTIONS uncover your clients' biggest problems. EFFECT QUESTIONS explode the problem into other areas of business. NAIL DOWN QUESTIONS direct clients toward discovering your solution With 100 sample questions and "Skills Coaching" exercises, this easy-to-use handbook will show you how to be more comfortable with your clients, feel more confident in your business transactions, and be in control of your career. Best of all, you'll seal the deal, make the sale-and keep everyone happy.Gee, Jeff is the author of 'Open-question Selling Unlock Your Customer's Needs to Close the Sale... by Knowing What to Ask and When to Ask It', published 2007 under ISBN 9780071484725 and ISBN 0071484728.