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Extracted 1 threads from 9780373785841-exw.PDFUntitled Article 01: UntitledIt was late September in the blacklands of North Texas, one of those blatantly sunny days when autumn hung crisp and cool in the air, one of those breezy days that hinted of sweaters, hot apple cider and football games. Emily Lattrell half walked, half ran north on Dallas Parkway. She was as sunny and bouncy as the day itself as she made her way toward the cedar-etched professional building that housed Petrie, Simms and Masterson, the advertising agency where she worked. Emily had a round full face with large eyes the color of maple syrup. She smiled often, and the overall effecther round transparent brown eyes, her tiny nose, her defined, almost heart-shaped lipswas that she looked somewhat like a doll. She wore a silk dress today, striped in shades of taupe and cream and gray. Shed knotted a scarf around her hips. The strand of eggshell pearls around her neck had been a gift from her father on her birthday last June, and they were perfect for her, especially today, because they picked up a confident gleam in her eyes that hadnt been there very long. Emily worked as an account executive and copywriter at Petrie, Simms and Masterson. Shed been busy all morning keeping appointments with clients. Arriving at the office, she walked to her desk, pitched her purse inside a drawer, checked her secretarys desk for messages and then peeked through the glass partition that separated the creative boardroom from the hallway. Her imme- diate supervisor, Lloyd Masterson, stood chatting with Tim Johnson, a photographer. When Emilys boss saw her, he motioned her to enter. She opened the door and slipped in quietly behind Tim as he was speaking. oeI dont see any problem shooting the full length of the train interior. Ill try using my wide- angle lenses. When it comes time to do the layouts well have lots to choose from. oeJust be sure you dont lose the proportions of the train, Masterson cautioned as he glanced up at Emily and gave her a welcoming nod. oeWe can fill only half the rows with people, if need be. You can always shoot from halfway down the aisle. Already, Emily shook her head in disagreement. They were discussing the DART accountthe Dallas Area Rapid Transitand Emily felt strong- ly about it. That was one of the hazards of working in the advertising industry. They sold their ideas. But Emilys ideas and her bosss ideas were not always the same. oeThe proportions of the space dont matter at all, Lloyd. Its going to be the peo- ple who count in this campaign, not the stylized photography. Emily respected Lloyd Masterson. He had taught her almost everything she knew when it came to practical, hands-on knowledge of the advertising industry. And she wasnt afraid to debate ideas with him. oeToo bad you didnt get here sooner. Lloyd flipped a pencil into the air and watched it land a good five inches to the left of the ashtray he had been aiming for. oeI could have used youa&Bedford, Deborah is the author of 'Only You ', published 2007 under ISBN 9780373785841 and ISBN 0373785844.
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