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9783319796840

Online Brand Communities : Using the Social Web for Branding and Marketing

Online Brand Communities : Using the Social Web for Branding and Marketing
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Product details

  • ISBN-13: 9783319796840
  • ISBN: 3319796844
  • Publication Date: 2017
  • Publisher: Springer

AUTHOR

Mart�nez-L�pez, Francisco J., Anaya, Rafael, Aguilar, Rocio

SUMMARY

Mart�nez-L�pez, Francisco J. is the author of 'Online Brand Communities : Using the Social Web for Branding and Marketing', published 2017 under ISBN 9783319796840 and ISBN 3319796844.

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