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9780471404002

One-To-One Web Marketing Build a Relationship Marketing Strategy One Customer at a Time

One-To-One Web Marketing Build a Relationship Marketing Strategy One Customer at a Time
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Product details

  • ISBN-13: 9780471404002
  • ISBN: 0471404004
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Allen, Cliff, Kania, Deborah, Yaeckel, Beth

SUMMARY

Focusing on a customer-oriented marketing strategy, this text assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, templates and other tools.Allen, Cliff is the author of 'One-To-One Web Marketing Build a Relationship Marketing Strategy One Customer at a Time' with ISBN 9780471404002 and ISBN 0471404004.

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