2032373
9780415346047
This multidisciplinary textis a comprehensive introduction to the central themes and background of the modern Games.The text considers a range of topics including:* the ancient Olympics* the modern revival of the nineteenth century* the development of the Games throughout the twentieth century.*the media and the Olympics* Olympic marketing and sponsorshipComplemented by a dedicated website offering access to unique archive and other document sources, this book aims brings its audience the best Olympic educational expertise available.Girginov, Vassill is the author of 'Olympic Games Explained A Student Guide To The Evolution Of The Modern Olympic Games', published 2005 under ISBN 9780415346047 and ISBN 0415346045.
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