Olympic Games Explained A Student Guide To The Evolution Of The Modern Olympic Games

This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including: * the ancient Olympics * the modern revival of the nineteenth century * the development of the Games throughout the twentieth century. * the media and the Olympics * Olympic marketing and sponsorship Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.Girginov, Vassill is the author of 'Olympic Games Explained A Student Guide To The Evolution Of The Modern Olympic Games', published 2005 under ISBN 9780415346030 and ISBN 0415346037.