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5271989

9781586484682

Obsessive Branding Disorder The Illusion of Business and the Business of Illusion

Obsessive Branding Disorder The Illusion of Business and the Business of Illusion
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Product details

  • ISBN-13: 9781586484682
  • ISBN: 1586484680
  • Publication Date: 2007
  • Publisher: PublicAffairs

AUTHOR

Conley, Lucas

SUMMARY

Blending trenchant analysis and insight with colourful reportage and humour, this title charts the shift from traditional advertising to the rampant rise of 'the brand'; examining how and why that change happened, and investigating what branding means for us: the often naïve consumer.Conley, Lucas is the author of 'Obsessive Branding Disorder The Illusion of Business and the Business of Illusion', published 2007 under ISBN 9781586484682 and ISBN 1586484680.

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