4625175
9781412909235
Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations
by Wymer, Walter, Knowles, Patricia, Gomes, Roger
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About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9781412909235
- ISBN: 1412909236
- Publication Date: 2006
- Publisher: Sage Pubns
AUTHOR
SUMMARY
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.Wymer, Walter is the author of 'Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations', published 2006 under ISBN 9781412909235 and ISBN 1412909236.
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