No More Cold Calling The Breakthrough System That Will Leave Your Competition in the Dust

Cold calling is one of the most awkward -- and unsuccessful -- ways to obtain clients in business. Now Joanne S. Black shares her proven 5-step Referral Selling system, so no businessperson ever has to make a cold call again. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from your competitors, make favorable impressions on current clients so they'll refer their acquaintances, and set a "hook" that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice, and a host of helpful insights to increase any sales force's productivity.Black, Joanne S. is the author of 'No More Cold Calling The Breakthrough System That Will Leave Your Competition in the Dust', published 2007 under ISBN 9780446695381 and ISBN 0446695386.