1291201
9780889087699
Dan Kennedy is back with a book on selling that's challenging, provocative, and filled with radical ideas on how to succeed in irrational times. Kennedy, a.k.a. the Professor of Harsh Reality, serves up pragmatic advice on what selling is really all about: selling yourself. If you can master that, he says, people will discover you, notice you, promote you, and take your ideas seriously. If selling is your profession, then Kennedy's methods will help push your earnings straight through the stratosphere.There's no sales guru mumbo-jumbo here. Kennedy clears away the obstacles that block the way to selling success, dishing out the inside line on everything from fail-safe preparation techniques to getting past customer objections to positioning rather than prospecting."Down-to-earth, real-life advice from someone who has been there". The Real EntrepreneurKennedy, Dan is the author of 'No B.S. Sales Success The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners, and Make Tons of Money Book' with ISBN 9780889087699 and ISBN 0889087695.
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