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4909811

9780262201650

Niche Envy Marketing Discrimination in the Digital Age

Niche Envy Marketing Discrimination in the Digital Age
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  • Condition: Very Good
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  • Comments: Very Good Condition- May show some limited signs of wear and may have a black line or red dot on edge of pages. Pages and dust cover are intact and not marred by notes or highlighting.
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Product details

  • ISBN-13: 9780262201650
  • ISBN: 0262201658
  • Publication Date: 2006
  • Publisher: Mit Pr

AUTHOR

Turow, Joseph

SUMMARY

'Nich Envy' examines the emergence of databases as marketing tools & the implications this may have for media, advertising, & society. The book traces the transformation of marketing techniques online, on television, & in retail stores.Turow, Joseph is the author of 'Niche Envy Marketing Discrimination in the Digital Age', published 2006 under ISBN 9780262201650 and ISBN 0262201658.

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