Newgames Strategic Competition in the PC Revolution

Although it was a combination of products and services that spawned the information revolution, the most significant of these was the personal computer. In tracing the evolution and production of the first and subsequent personal computers, Dr Steffens examines the conditions that were necessary to transform the early personal computer from a toy for hobbyists into a force that has fundamentally changed the way the world conducts its business. His discussion of 'Newgames' helps to explain how it is by rethinking the basic rules of the game that organisations will succeed in the Information Age. Newgames John Sculley, Chairman of Apple Computer, Inc. A comprehensive review of how the PC market has developed, with an analysis of all the significant players, and a detailed account of the development of the market from a product marketing perspective. Peter Bonfield, Chairman and Chief Executive, ICL PCL The dynamics of the personal computer industry over the years are like no other. 'Newgames' chronicles the forces of change - emerging companies, industry giants in transition, information technologies, channels and global competition - in a thoughtful and intelligent manner. Robert Corrigan, IBM Vice President, President, IBM Personal Computer Company A remarkable examination of the growth and maturation of our industry, and the technological, competitive, strategic and economic forces that have shaped it. Dr Steffens has shown that in just a few short years, our industry has provided an array of case studies and lessons we and other high-growth industries can revisit and draw upon for decades to come. Michael Dell, Chairman and Chief Executive Officer, Dell Computer Corporation A comprehensive work! Must reading for anyone who needs to know where the personal computer industry has been, and more importantly, where it may be going. Enrico Pesatori, Vice Presient and General Manager, Digital Equipment Corp. Dr Steffens' book is a 'must read' for those both in the PC Industry, and those outside it. His NEWGAME/SAMEGAME/ENDGAME theory is highlighted in his detailed analysis of the short and stormy history of the PC industry. Tadahiro Sekimoto, President, NEC Corporation Dr Steffens's comprehensive and insightful analysis lends important historical perspective to one of the world's most exciting, accelerated and dynamic of markets - the personal computer industry. His theories of the new business models in the PC industry, are valuable for anyone attempting to understand the forces of change at work in a complex global market. Bruce Stephen, Director, International Data Corporation Newgames: Strategic Competition in the PC Revolution stands out as one of the best works yet on the computer industry. Computer Business Review It is...refreshing to have a book that discusses cases of failure as well as success as it is often the failures that provide the most valuable lessons for managers. Much management literature focuses solely on supposed examples of excellence and the author is to be commended for not falling into this trap...the book is well worth reading for a number of reasons...it fills a gap in the market for high quality analysis of an undoubtedly important global industry...the author's theory of industries following a newgame- samegame-endgame pattern in their development raises some interesting questions about appropriate strategies in different stages of industry development...it provides important lessons for strategists and planners in all industries about restructuring value chains and developing 'newgame' strategies.... There are some gems in the cases described that would serve as good case studies for MBA students and for practising managers. International Business Review Stephen Chen, Imperial College.Steffens, John is the author of 'Newgames Strategic Competition in the PC Revolution' with ISBN 9780080407913 and ISBN 0080407919.