2027804
9780072961447
New Products Management
by Crawford, C. Merle, Di Benedetto, C. Anthony
About this item
- Condition: Very Good
- Provider: BookCellar Contact
- Provider Rating: 92%
- Ships From: Nashua, NH
- Shipping: Standard, Expedited
- Comments: Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Product details
- ISBN-13: 9780072961447
- ISBN: 0072961449
- Edition: 8
- Publication Date: 2005
- Publisher: McGraw-Hill College
AUTHOR
SUMMARY
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.Crawford, C. Merle is the author of 'New Products Management', published 2005 under ISBN 9780072961447 and ISBN 0072961449.
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