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9780078029042

New Products Management (Irwin Marketing)

New Products Management (Irwin Marketing)
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  • ISBN-13: 9780078029042
  • ISBN: 007802904X
  • Edition: 11
  • Publication Date: 2014
  • Publisher: McGraw-Hill/Irwin

AUTHOR

C. Merle Crawford, C. Anthony Di Benedetto

SUMMARY

C. Merle Crawford is the author of 'New Products Management (Irwin Marketing)', published 2014 under ISBN 9780078029042 and ISBN 007802904X.

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