4728304
9780765616104
Describing the tools and techniques of forecasting new product development, this book features real-world industry cases and examples covering the basic foundations and processes of new product forecasting, the techniques of new product forecasting and the other managerial considerations.Kahn, Kenneth B. is the author of 'New Product Forecasting An Applied Approach' with ISBN 9780765616104 and ISBN 0765616106.
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